When someone says the words “social media”, the first word that typically comes to mind as a response is “Facebook”. It’s not hard to understand why people synonymize social media and Facebook. The two practically equals. Facebook has established itself as the global leader in social media and nearly everything web related. In December of 2015, Facebook officials reported nearly 1,600,000,000 MAU’s. If by chance you have trouble counting zeros, that is 1.6 billion. Yes, billion with a B. It’s difficult to comprehend that almost two out of every seven people on earth access Facebook each month. With such a large user base, Facebook has the potential to expand into online market there is and push toward total internet autonomy.
As social media continues to grow and the number of possible applications increases, more and more networks are created. It’s no surprise that Facebook notices a lot of the smaller applications that show promise early on. This sometimes leads to Facebook acquiring the smaller networks or companies in order to diversify their portfolio and eliminate competition. In recent years, the online and mobile industries have seen a shift in the focus of e-commerce. Shopping is moving online and younger generations are now being taught to shop online. We has seen giant retailers like Amazon generate massive revenues and secure very loyal customer bases.
Wanelo is a leader and a pioneer in the digital shopping frontier. The social shopping network is attempting to rewrite the rule book for e-commerce and give the power back to shopper and end-users. Other platforms like Fancy and Nuji are doing the same by integrated systems that allow individual users to browse and share products with their followers and vice versa. Wanelo is primarily known for is “fair promotion of products”. Products that are searched the most and liked the most by users are the products that rank the highest on trending lists. This is a unique feature that gives Wanelo are great deal of value.
Consumers value the experience that mobile social shopping apps like Wanelo provide and Facebook has noticed. In October of 2015, Facebook announced that they would be testing a shopping section for in-app retail. Officials say that the shopping section would act as a single place for people to more easily discover, share, and purchase products. They went on to say that users may also soon see ads that will allow them to browse products in a “fast-loading”, full-screen experience. Does this sound familiar? It should because that is what Wanelo is known for. Facebook related the new shopping experience to Instant Articles for news. The online giant is hoping to keep users interested in product ads for longer periods of time by having them load faster within the app.
It will be interesting to see how this test section evolves and what the next steps will be that Facebook takes as it ventures into the online retail realm. Watch out, Wanelo, Facebook is coming.