Wanelo has seen great success early on in its existence. As I’ve said previously, for being only four years old, the social shopping app has already amassed an impressive user base of 11,000,000 users. In comparison to wildly popular social platforms like Instagram and Pinterest this figure may not seem like a lot. But, brand marketers have already taken notice of the unique sharing environment that Wanelo has created for its user and they believe the future of the “digital mall” is going to be something special.
Let’s take a look at the numbers and see where Wanelo stands in comparison to Pinterest in its fourth year since launching. Pinterest is running roughly 100 million users per month which is staggering still. Pinterest was launched in 2010 so it’s technically a year ahead of Wanelo in terms of operating time. While Wanelo’s user base may only be 10% of that of Pinterest’s, there is unique statistic that may shock you.
The average image posted on Pinterest receives 10 “pins” or saves.
And the average product posted on Wanelo receives 140 saves.
This is truly remarkable and even though Wanelo’s user base is currently 90% smaller than Pinterest’s, the social shopping network is receiving over 10X the amount of activity and saves per post than its competitor. To put things in perspective in regards to the potential that Wanelo still has untapped, Instagram has roughly 300 million users which is 3X the size of Pinterests user base. If Wanelo continues to grow and their activity rate per post stays the same, they could experience nearly 1,300 saves per product at 100 million users. Now, compare that number to the 10 pins per post that Pinterest is currently receiving — amazing. The sky truly is the limit for Wanelo.
When analyzing technology and social platforms, often times, Gartner’s Hype Cycle is used to get a feel for where a company or network may stand in the process of maturity, adoption and social application. There are five phases in Gartner’s Hype Cycle. They include technology trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, and the plateau of productivity. In Wanelo’s case, it seems as though they are approaching the peak of inflated expectations but are not quite there yet. When we compare Wanelo’s user base to those of more established social networks, it’s easy to see that there is still a lot of room for growth. Wanelo has not yet reached its full potential and could cater to a user base similar to the size of Pinterest’s in the near future if digital e-commerce continues to show fast growth.
Many marketers are taking advantage of the opportunities that Wanelo presents which allows brands to grow closer to their customers. Maybe entering in the digital e-commerce race is the right decision for your business. Perhaps Wanelo is just what you’ve been looking for.
If you would like to learn more about how brands are diversifying their social portfolios, be sure to check out my guest blog post.