Facebook Planning To Enter The Digital E-Commerce Space

When someone says the words “social media”, the first word that typically comes to mind as a response is “Facebook”.  It’s not hard to understand why people synonymize social media and Facebook.  The two practically equals.  Facebook has established itself as the global leader in social media and nearly everything web related.  In December of 2015, Facebook officials reported nearly 1,600,000,000 MAU’s.  If by chance you have trouble counting zeros, that is 1.6 billion. Yes, billion with a B.  It’s difficult to comprehend that almost two out of every seven people on earth access Facebook each month.  With such a large user base, Facebook has the potential to expand into online market there is and push toward total internet autonomy.

As social media continues to grow and the number of possible applications increases, more and more networks are created.  It’s no surprise that Facebook notices a lot of the smaller applications that show promise early on.  This sometimes leads to Facebook acquiring the smaller networks or companies in order to diversify their portfolio and eliminate competition.  In recent years, the online and mobile industries have seen a shift in the focus of e-commerce.  Shopping is moving online and younger generations are now being taught to shop online.  We has seen giant retailers like Amazon generate massive revenues and secure very loyal customer bases.

Wanelo is a leader and a pioneer in the digital shopping frontier.  The social shopping network is attempting to rewrite the rule book for e-commerce and give the power back to shopper and end-users.  Other platforms like Fancy and Nuji are doing the same by integrated systems that allow individual users to browse and share products with their followers and vice versa.  Wanelo is primarily known for is “fair promotion of products”.  Products that are searched the most and liked the most by users are the products that rank the highest on trending lists.  This is a unique feature that gives Wanelo are great deal of value.

Consumers value the experience that mobile social shopping apps like Wanelo provide and Facebook has noticed.  In October of 2015, Facebook announced that they would be testing a shopping section for in-app retail.  Officials say that the shopping section would act as a single place for people to more easily discover, share, and purchase products.  They went on to say that users may also soon see ads that will allow them to browse products in a “fast-loading”, full-screen experience.  Does this sound familiar?  It should because that is what Wanelo is known for.  Facebook related the new shopping experience to Instant Articles for news.  The online giant is hoping to keep users interested in product ads for longer periods of time by having them load faster within the app.

It will be interesting to see how this test section evolves and what the next steps will be that Facebook takes as it ventures into the online retail realm.  Watch out, Wanelo, Facebook is coming.

Find Out How: Online Retail Shopping On Facebook May Be Closer Than You Think   


Is Wanelo a “Pinterest for Purchasing?”


Image Credit: Smartz

Wanelo was launched in 2012 and has been described by many as a future for commerce.  This is understandable as the company’s slogan is “The digital mall for your phone”.  The site currently has over 12,000,000 products posted for more than 300,000 stores.  This includes both large established brands and independent sellers similar to those found on Etsy.  With more than 11,000,000 users across their mobile applications and traditional web platform, it’s hard for companies to ignore the position Wanelo has taken as major social channel and the marketing potential that it holds.

As a social platform, Wanelo allows users to shop and share what products they purchase and prefer with various communities with the user base.  Brands and retailers are manage and operate their “store pages” while engaging the the Wanelo community using comments and stories.  They are also able to see valuable information such as which of their products are trending or being talked about most.  More recently, retailers and brands have started to add the “Wanelo Save” button to their own e-commerce websites.  This is a huge, excited breakthrough for Wanelo.

It’s hard not to compare Wanelo to other social media applications and comparison is important as we continue to understand what makes the network unique.   The obvious and most prominent comparison made with Wanelo is the application, Pintrest.  In September of 2015, the social giant reported that the platform had more than 100,000,000 MAU’s.  This epic milestone was revealed first in a report by the New York Times.  While Wanelo is working hard to catch up to Pinterest in terms of usage, they are not aiming to emulate them.

In a 2013 interview with TechCrunch,  Wanelo’s founder and CEO Deena Varshavskaya had some very interesting things to say when asked about the comparison between her, at the time, “hot startup” and Pinterst.  When asked to address the idea that Wanelo was simply a “Pinterst for things you can buy” Varshavskaya had this to say,

 “I think comparing is fine but we are not defining ourselves a s a “Pinterest for X”.  There are companies who have done that, we are not. We are, from the very beginning of the of the product and the company, exclusively focused on solving commerce and reorganizing commerce around people.”


Video Source: Wanelo Makes Shopping Social

While it sounds like Wanelo is focused on differentiating themselves from Pinterst, the fact remains that the two are competitors and a vying for users who are interesting in browsing lists of products and ideas that others like and find worth sharing.  However it is important to note that Wanelo is specific to items that are available for direct purchase only. With Pinterest, users can share or “pin” anything such as recipes, tips, tutorials, clothing, etc.

It will be interesting to see how the two social channels continue to compete with one another and differentiate themselves.  Even though both might not be trying to emulate one another, they are most definitely aware of one another.

Can Wanelo Compete With Pinterest &Facebook? Find Out Here.